Accurate Sampling & Surveys
Accurate Sampling
We ensure accurate, unbiased sampling by first correctly isolating the target public and then finding the best ways to reach a random sample of this public.
Designing Accurate Research
To get on-the-money results you need to have a research path and questionnaire that can accomplish this. We take various steps to this end, and depending on the project or on our involvement will do one or more of the following:
- In-depth interviews of key personnel
- Comprehensive study of the product or service being researched
- Review of previous market research
- In-depth interviews of current clients
- Review of successful competitor marketing/advertising
- Questionnaire testing
"Gilleard Market Research delivered a more informative and detailed research pack than I expected. They gave a very thoughtful analysis and corroborated a lot of data I had intuitively thought of. I got a better focus and clarity of how to approach and target my markets; I have a higher degree of confidence in the strategy"
Peter Young
President
Digital Printing Systems