Branding & Product
Positioning Research
Brand: "The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised."
David Ogilvy
Positioning: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect."
"...How you differentiate yourself in the mind of your prospect."
Al Ries & Jack Trout, Positioning: The Battle for Your Mind
Many factors go into making a successful brand. Gilleard Market Research does full branding or positioning projects as well as studies of individual components that make up the branding and positioning process.
We can take a new or existing product or service and help you shape it so that it is popular and successful in the marketplace.
Key elements of developing a successful brand
Finding the attributes and features that the target markets really want
Developing a profile of your target market segments
Giving your product or service a differentiated position
Discovering what are the perceived benefits of your product or service
A name that communicates
Messaging and imagery that rapidly communicate the benefits of your product or service
The right price
We formulate custom-made research projects according to the needs of each client. Contact us for a free consultation to see what your company would need and how we can help you.