Making the Most of Your Advertising/Marketing Dollars
Many thousands (or millions) of dollars can be wasted by:
- Advertising or marketing to a wrong public
- Having a poor positioning or niche for your product/service
- Putting out advertising or marketing material that doesnąt attract and interest the public
- Putting out messages that donąt resonate with a public
- Issuing advertising or marketing material that doesnąt attract and interest the public
- Or just simply by being a bit off the mark. You put something out that gets a mediocre response when with finding out what your target market really wants, you could get a great response!
When you use advertising or marketing that isnąt getting response, you are not only wasting money on the marketing itself, but also losing money that you could gain if it were more effective!
Your advertising and marketing dollars can be made to count by doing the necessary market research and surveys.
What to do when your sales are down
The wrong thing to do is to economize on marketing. If you issue less marketing
then less people will know about your products or services
and will result in less sales.
The smart thing to do is to make your marketing more effective by
- find new interested target audiences
- finding your audiences' real "hot buttons" that will increase your response
- position your products or services to create more interest
Market research and surveys help you target your marketing so you hit
the bulls eye and make the most of the available money.
"Gilleard Market Research did a very thorough research project for us. Their knowledge of market research tools is very complete and their use of them very professional. They really rolled up their sleeves to find the information needed."
"After the first survey we did email blasts to opt-in lists and received an average response of 11% click-through, which is about 11X the industry average."
Jon Stachelrodt
VP Marketing
Lighting Control & Design