About Gilleard Market Research
Gilleard Market Research is a full-service custom market research company. It was formed by Keith and Deborah Gilleard in 2000 after successful careers in market research and marketing, with the intention of providing insightful, effective market research. They personally guide each research or survey project to ensure accuracy and quality and make sure that a high, personalized level of service is maintained by all company members.
Gilleard Market Research helps companies of all sizes, from multi-billion dollar to a start-up. We provide research for all parts of the U.S. and Canada and have international capabilities.
Keith Gilleard has over thirty years of experience in marketing, public relations and market research, including founding and running the market research department of one of the top advertising agencies in the US.
Deborah Gilleard has over twenty years of experience in marketing, market research, marketing management and analysis.
Keith Gilleard, President
Keith is from Yorkshire England, he came to the U.S. in the early eighties.
"After college my first job in marketing was as the editor of an in-house magazine of a large non-profit organization in the UK. This was also my first taste of surveying and I quickly found out how much response was increased by doing surveys. Shortly after I took a job in public relations and used research and surveys to fully understand the target public and to refine my messages for greatest impingement.
"In the eighties I moved to the U.S. and got my first taste of American marketing and advertising when I was hired to establish the market research department of a large ad agency. Interrelating with the ad agency staff was an enlightening and exciting
"In subsequent years I not only executed or was responsible for market research, but also for making campaign and sales efforts successful. In this way I learned to use market research truly as a tool to make marketing and advertising successful and to always keep it very relevant and useful.
"We strive to do that on a daily basis and I think if you look at some of our testimonials you will agree that we have succeeded."
Deborah Gilleard, COO and Chief Analyst
Deborah is from London England, she came to the U.S. in the mid eighties.
"I always liked to market, get big campaigns created and executed, and saw early on that good market research and surveys were essential to success.
"As well as general marketing and of course market research, I have a strong background in analysis and marketing administration and really know the ins and outs of what makes a campaign successful. This has always made it easier for me to create successful research strategies and questionnaires.
"Really, market research is a question of logic and data collection. But in order to successfully apply logic to a situation you need to have a full understanding of what is being looked for and to be able to project what the data will be needed for. This is vital in all stages of the research, whether for the whole research strategy, writing the questionnaire, the tabulation and definitely in doing the analysis and writing reports.
"Our analysis and reports are always created at the level of use and understanding of our client, whether a large advertising agency or the CEO of a small start-up company; and always with the intention to provide insight and useful recommendations."