We Get the Data You Need for
Effective Marketing & Advertising
We study and listen to our clients’ needs to create the most effective research strategy for capturing accurate insights into the market. We dig deep to find the data you need and present the information to you in clear, actionable terms.
We use unique methodology as well as a variety of proven techniques to:
- Get insights into behavior and attitudes
- Find out what motivates customers
- Isolate buying criteria
- Get real perceptions of brands
- Isolate the hot buttons that will elicit response
- Help ascertain what imagery will best communicate benefits and attract attention
- Provide meaningful data for strategy and planning
- Find new opportunities and concepts
- Validate or test concepts and campaigns
Get the real hot buttons for increased response
We specialize in getting surveys done that will fish out the real motivations, attitudes and hot buttons. The use of accurate hot buttons in marketing increases response and can make the difference between little or no response and a flood of customers.
Creating fast communication of benefits
We use techniques to find the positioning and imagery that will create fast communication of a product's or service's benefits. This can measurably increase the ability of marketing messages to quickly attract and interest the target audience, thereby creating effective marketing campaigns.
INTELLIGENT & INSIGHTFUL SURVEYS & RESEARCH
Discovering What Customers Really Think, Desire or are Motivated By
Making the Most of Your Marketing Dollars
"I wanted to send you a note to let you know how impressed the management team at PTC is with the surveys you did for us. The depth and pervasiveness is unrivaled. We have used other firms for our surveys with satisfactory results, but you take this technology to a level the we did not know existed.
"We continue to glean insights into our customers and their perceptions of PTC and are applying this new understanding to all our marketing and sales efforts.”
Colin Ness, Executive Director Productivity Training Corporation