Internet Marketing Management
Internet Marketing Set-Up
If you already have a website we can set up Internet marketing to drive business to your site.
We use various ways to drive public to your site, the primary ones being search marketing: pay-per-click advertising and search engine optimization.
The steps to set up include:
- Review of your site and upgrade to include marketing elements that will cause prospective customers to be interested and want to book an appointment.
- Set up of marketing across the internet to drive prospective customers to your website for products and services you want to market. This is very comprehensive and includes major search engines, directories, user review sites, map listings or whatever would work best for your company. We can target locally.
- Set up of a tracking system.
- Marketing adjustment period.
Testing & Adjustment Period
Testing and adjusting is a standard part of marketing. Direct marketing was built on the rigorous discipline of continuous testing until an ad or direct mail piece was successful and got enough response. We apply this same discipline to Internet Marketing.
We have developed am Internet Marketing Review Checklist that we use to discover areas of strengths and weaknesses and what to adjust. This can include anything from studying your competition to changing the website design and copy to digging into what is happening with Google and other search engines.
Internet Marketing Management
The Internet is an ever-evolving marketing landscape. The most popular search engine, Google, is continuously coming out with new marketing devices and new rules, there are new opportunities and new pitfalls and new players are constantly coming onto the scene with their own websites.
Once your campaign is set up and working optimally, we can continue to monitor and adjust your campaign. This includes:
- Continuous monitoring
- Website maintenance
- Website updates
- Regular full reviews using our Review Checklist followed by adjustments to your website and Internet marketing. Full report on your marketing, adjustments made and any recommendations.
To get any questions answered, get more information or to get advice on which direction to take with your marketing,
click here to schedule a Complementary Marketing Consultation.
You can also call us at 951-736-9053 or email us.
