• Internet Marketing Program
• Website Marketing Upgrade
• Internet Marketing Management

Boost Your New Customers with Our Internet Marketing Program

Why Internet Marketing?

In a nutshell, if you don't have a good presence on the Internet you are losing out. Many of your prospective customers use the Internet to find services or products they need, and to study and review them before making a decision.

A survey conducted in October 2008 of 2198 Internet users, found that search engines, by a large margin, are the most popular source for finding local information.

The list of top sources for local information:

• 82% use search engines (such as Google, Yahoo, or MSN)
• 57% use Yellow Pages directories
• 53% use local newspapers
• 49% use Internet Yellow Pages (such as yellowpages.com or superpages.com)
• 49% use TV
• 38% use direct mail
• 32% White Pages directories

There are certain elements essential to successful Internet Marketing:

1. An aesthetic, informative website.

2. The website needs to market and sell. It needs to attract and interest your target audiences and get them to want to inquire or purchase from you. This includes isolating the hot buttons of your potential public.

3. Knowledge and experience of how to best use the Internet to drive prospective customers to your site, including but not limited to expertise in search engines such as Google.

4. Continual review and adjustment to make the marketing work so that your website is converting to new customers.

Expertise Applied to Internet Marketing

Our program includes various elements to ensure success:

• Market research and marketing analytics.

• We make your website a marketing tool to create interest and action from potential customers.

  There is a technology of marketing that we use — the layout, design and content of your site are planned to create desire for your services or products.

• As applicable, local targeting to your prime areas as isolated by a demographic study.

• An extensive Internet marketing campaign including placement on search engines, especially Google, review sites and directories.

• We use a Review Checklist we have developed to fully optimize your campaign for best results and use of budget.

• We have Google Certified individuals on our team who will make the most out of your campaign.

• Extensive tracking and adjustment period. A key element of marketing is testing and review. We set up a tracking system and we work to make your marketing perform optimally.

This adjustment period can include site design adjustments, adding new pages, changing offers, mystery shopping, changes of search engine ads and keywords, geographical targeting changes, review of your competition and more. While these factors are all taken into account when first creating your website and campaign, it is only when the marketing has begun that you can really see the results.

To get any questions answered, get more information or to get advice on which direction to take with your marketing,
click here to schedule a Complementary Marketing Consultation.

You can also call us at 951-736-9053 or email us.