What customers really think, desire or are motivated by
Gilleard Market Research uses techniques that can delve into the customeršs mind and give you actionable data back, such as:
- What "hot buttons" does the target public have that will elicit response. For headlines, subheadings, campaign slogans, etc.
- What imagery to attract immediate attention and to best communicate the benefits of the product or service
- What needs to be developed, added or changed to meet current needs
- Why people behave as they do, and what they might do in the future
- What supplementary information is needed in order to produce a convincing argument
Emotional Index
With our techniques, we are able to index the emotional reaction of public to a product or service or subject. In this way we can detect true interest, lack of interest or even upsets as well as at what emotional level you should design your campaign and messages for best impingement.
Getting the Gut Reaction
People are apt to give social or throwaway responses to direct questioning.
We use techniques that can get past social response and get peoplešs
real answer or feeling about something.
Reaching the Target Public
People are apt to give social or throwaway responses to direct questioning.
We use a methodology that can get past social response and get peoplešs
real answer or feeling about something.
"The research conducted by Gilleard Market Research has provided us with valuable insights into our clients' needs and expectations. It was great to work with a company that provided quality reporting and top-notch service. The information will be used to assist us in our marketing strategy. We look forward to working with Gilleard Market Research in the future as we continue to survey our clients."
John Holt
Business Development Manager
AutoUSA (part of AutoNation)