Qualitative Research
Gilleard Market Research performs various types of qualitative research as below. We have various trusted partners where focus groups are needed, although we find that in some cases other methods can better accomplish the goals of a focus group, and at less cost.
We are innovative and inventive in reaching target audiences and will find ways to best get the data needed or that will most approximate the conditions for accurate observation and interviewing.
We perform:
In-Depth Interviews / One-on-One Interviews
Face-to-face interviews
Observational Research