Testimonials
John Holt, Business Development Manager
AutoUSA
AutoUSA is a nationwide network of over 5,000 affiliated dealers representing over 30 vehicle brands and over 5,000,000 available new vehicles; it helped 10 million customers in the last three years find their next new car. They are an AutoNation company. Gilleard Market Research did extensive research and surveys with their clients, the dealerships.
“The research conducted by Gilleard Market Research has provided us with valuable insights into our clients' needs and expectations.It was great to work with a company that provided quality reporting and top-notch service. The information will be used to assist us in our marketing strategy. We look forward to working with Gilleard Market Research in the future as we continue to survey our clients.”
Peter Kjenaas, Executive Director
Happy House
Happy House is a non-profit group founded by Nancy Cartwright, Honorary Mayor of Northridge California and the voice of Bart Simpson. The groups is dedicated to building better families.
“The cover for our new Happy House version of The Way to Happiness booklet really makes people smile. The reaction is universally positive and the design creates a willingness to open the book and see what it's all about, which was the purpose in the design.
“This is due in no small part to your, and your team's, efforts in conducting such a thorough and useful survey of a broad public. This is the first time we have ever done this the "right way," really getting the data by survey rather than just trying to figure it out for ourselves and it wasn't easy! We had to really look at the data Gilleard Market Research gathered and for a while we struggled with this and tried to push against the survey results. When we stopped doing that and really looked at the responses, we came up with the perfect design.
“Kudos to your entire team on timely, professional service and I, in particular, really appreciated the swift response I got to any questions I had and the way that you helped me to understand the data and put it into perspective.
“Working with you and your team was not only rewarding and got us the product we needed, but very educational.”
Jon Stachalrot, VP Marketing
Lighting Control & Design
LC&D is one of the top manufacturers of lighting controls in the United States. They wanted buttons, positioning and branding for their products. The lighting control industry is a multi-sale industry, so different publics were surveyed. This included surveying their distributors and testing their website.
“Gilleard Market Research did a very thorough research project for us. Their knowledge of market research tools is very complete and their use of them very professional. They really rolled up their sleeves to find the information needed.
“After the first survey we did email blasts to opt-in lists and received an average response of 11% click-through, which is about 11X the industry average.
“We are in a very competitive field and deal not only with the end user but various distribution and decision points in between. It was important that we understood our publics and could position ourselves in such a way that would create interest and give us an edge. Gilleard Marketing found what was needed and wanted and the buttons of our various publics and developed a positioning for the company. They also did thorough testing of our web site. As a result we had all the information we needed to approach our public successfully. I highly recommend them.”
Karim Steward, Owner
One World Fitness Gym
Karim Steward needed to find his public's hot buttons and to make a comprehensive marketing plan. He wanted to considerably raise the amount of clients and to be able to dedicate himself to running the gym.
“Gilleard Market Research really rocks! You are the company that made it happen! Within 10 minutes of implementing the market research we did $10,000 worth of new business. We went from $15,000 per month to $60,000 per month in only three months!”
Kevin Wilson, Chairman and Owner
Sterling Management Systems
Sterling Management is a national consulting company based in Glendale, California. Sterling is one of the largest consulting companies of its kind in the U.S.
“For many years I searched for a survey team who knew how to really apply research technology and could get the job done. I found exactly what I was looking for with Gilleard Market Research. They have lots of hands-on experience in getting products with research technology. They have very good ideas and survey questions. I have used a lot of different survey companies and they are the best I have used. I completely trust them in this area of expertise!”
Bolke Koster, VP Marketing
VITALS Voedingssupplementen BV
One of Holland's leading nutritional supplement manufacturers and distributors.
“When we got in contact with Gilleard Market Research we had been in contact with several marketing consultancies over a period of time to help us to professionalize our marketing. We were not very happy with the service we got from those companies but we had some idea of which target groups we wanted to address and what type of promotional items we wanted to develop.
Through the surveys Gilleard Marketing developed for us we were able to find out a tremendous deal about our target group, how to approach them and what was important to them. From this we were also able to conclude what to adjust in the promotion we were developing to increase the response and orders. Then we got a very doable Marketing Plan that made it very clear which steps needed to be executed and in what sequence to align all of our promotional efforts and send out a very clear and appealing message to our target group. It also helps us to determine new products and promotional items that will be successful and how to launch them. Thank you for your support and guidance.”
Gerard Alserda
CEO and Owner
“We are very happy with the way Gilleard Market Research approached and coached us through this survey and marketing process. We are now starting to see the results with the new catalogue and marketing materials. We've reached many new clients and in the last three weeks have had very good sales. More of the program has still to be implemented but I'm sure this will give back the expected fruits! Thank you for your persistence and care!”
Dr. Anita Pepi, DC
Dr. Pepi is a very successful natural doctor in the Los Angeles area with many amazing successes.
“Prior to Gilleard Market Research we had spent close to $100,000 on 4 market research companies with minor results.
“This is not the case with Gilleard Market Research. What impressed me about them is that they were very precise and knew marketing technology cold.
“They did a marketing project for our practice which included market research and making a marketing plan and sales campaign.
“With Gilleard Market Research there are predictable results with the marketing pieces we've done. The more research work they do the more we are able to predict and control results.
“The last promotion piece that we did based on the results from Gilleard Market Research was so effective that for the first time in the history of my practice people are coming in holding the piece in their hands. They didn't want to put it down! I've never had that before and I've been sending out promotion for over 10 years.
“Gilleard Market Research has by far the best application of marketing technology that I've ever found.”
Joel Benk, DDS, Owner Atlanta Dental Center
Dr. Benk has practiced in the Atlanta area since 1980. He earned his dental degree from Emory University School of Dentistry where he went on to serve on the faculty. He is a member of multiple dental groups as well as being a Fellow of the International Congress of Oral Implantologists and an internationally recognized teacher in the CEREC 3-D method.
“After practicing dentistry for 28 years I continue to enjoy it a lot but have always had this dream to take a sabbatical from the office for about 12 months and do the things that I always wanted to do and be able to return to my practice better than it was when I left it.
“When I told my two associate dentists about this dream, they said have a great time, just make sure there are enough new patients.
“So I teamed up with one of the best marketing consultants teams I could find, Keith and Deborah Gilleard. They told me that they were different than any others around and I found out they were. They employ a scientific approach to marketing and know how to get results.
“Well, I have been on sabbatical for the last 3 1/2 months in another state and my dental practice has more than enough fee-for-service new patients with only 2/3rds of the marketing strategy employed. Key to this has been Internet marketing. Through Internet marketing, Gilleard Practice Marketing have implemented a way to generate new patients into my practice in a most cost effective way.
“The practice has a constant flow of new patients and all I do is admire how well it is all going. From Internet marketing alone, I have been getting about 20 new patients per month at a low cost per patient.
“One of the biggest mistakes I didnt make was agree that I couldnt live the dream. I love practicing dentistry, always have and will continue when I return in a few more months.
To get any questions answered, get more information or to get advice on which direction to take with your marketing,
click here to schedule a Complementary Marketing Consultation.
You can also call us at 951-736-9053 or email us.
